Van Sants’ “Sea of Trees” - that is, “a Hallmark card that thinks it’s a haiku.”Įssentially the story of a day in the life of Ms. Van Sant has an incredible filmography, but of all his movies, “Ouverture” has most in common with what The Ringer once called Mr. But then Gucci announced it was eschewing the regular schedule and replacing it with Guccifest, a weeklong mini-film festival featuring 15 short films from emerging designers around the world, produced and paid for by Gucci. With a handful of interesting exceptions, it mostly didn’t happen. Really, I was thinking Quibi, but with great clothes and no subscription: fast paced, entertaining, with insane production values. The stories would be altogether more fictional and narrative in nature, and hence absorbing they would use a collection to tell a story but didn’t make it the point of the story, the way ads do. Instead of falling into filmic comfort zones with perfume commercials and music videos, they would reach across the movie aisle and embrace a different form of storytelling.
I thought that maybe fashion brands would seize the moment to do something new.
A few months ago, back when most live fashion shows got canceled because of the coronavirus pandemic and digital shows took their place, I had a moment of hope.
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